1. •Marketing strategy & consultation
   

2. •Advertising & marketing concept development & copywriting
   

3. •Website content development – information architecture (IA), user experience (UX) and SEO
   

4. •Website copywriting / content writing
   

5. •Customer relationship development
   

6. •Online community management & social media copywriting
   

7. •Copywriting for brochures, booklets and newsletters
   

8. •Copywriting for e-news bulletins, blogs & promo microsites
   

9. •Editorial and advertorial copywriting
   

10. •Video scripts, transmedia scripts
    

11. •Proof-reading and editing.
    

There are plenty of copywriters out there offering these services. Anyone can write well – string a sentence together, dot the i’s, cross the t’s, or learn a formula for ‘emotional’ sales copywriting. Some copywriters are great at clever puns. Some copywriters are brilliant at corporate writing. Others are bursting with street-cred.

But every business, product or service has a different market or target audience and requires a specific tone of voice to effectively and convincingly communicate.

That’s why I make it my business to fully understand the product or service, and its market, before I even pick up a pen or flick on the keyboard. Then I write in a tone of voice to suit that audience, communicating in their language. Whether that means adhering to established style guidelines, integrating concepts and styles from existing campaigns, or developing the right voice from scratch.

So no matter who your market is, I can write in the right style to communicate your message effectively and convincingly.

Find out more about my copywriting experience or see some of my work in the folio.

© 2012 Kaye E. Blum